Denotation:
- Red cola cola bottle on the right side
- "Open happiness" next to the red bottle
- Coca cola caps in 4 sizes on the left size
Connotation:
- The coca cola bottle on the right is red with the logo on it so it attracts the views eye
- all the different sizes caps spread on the left side express the idea of happiness
- the word "open happiness" in the middle is straight to the point
TV ad: Apple- iPhone 6 and iPhone 6 plus
Denotation:
- White Background
- Gold iPhone 6 holding with the left hand on the left side
- Black iPhone 6 plus holding with the right hand not the right hand
- simple background music
- Shows different functions within the phone
- Comparison between iPhone 6 and plus for the video
- "Bigger than bigger"
- "iPhone 6"in the middle and "coming soon content from iTunes on the bottom
- Apple logo at the end
Connotation:
- For most of the Apple advertisement, they like to use white background, so the white background use here represent apple
- they have both iPhone 6 and iPhone 6 plus showing at the same time, so people can see their differences
- when showing the different functions, it give people a general view of how it will work when they purchase the product
- By showing the bigger than bigger and the logo at they end it can emphasis people the simplicity behind apple products
Outdoor ad: McDonald's
Denotation:
- 2 bus station booth
- both booth with McDonald's logo with a red background
- the booth on the left shows 200 m with an right arrow
- the booth on the right shows 197 m with an right arrow
Connotation:
- red background with yellow m McDonald's logo represent McDonald
- the 200 m and 197 m show the distance to McDonald
- the right arrow shows that they need to turn to the right side for the McDonald
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