Post #11 Consumer Behavior: Definitions

According to the marketing teacher.com, Consumer behavior is the study of consumers and the process they use to chose, use (consume), and dispose of products and services. It also incorporates many ideas from psychology, biology, and chemistry.

The list of consumer behavior should be :

• provide value and customer satisfaction
• effectively target customers
• enhance the value of the company 
• improve products and services
• creates a competitive advantage 
• understand how customers view their products versus their competitor' products 
• expand the knowledge base in the field of marketing
• apply marketing strategies toward a positive affect on society 

Post #10 Consumer Behavior

The example I am using here is the "Clairol's Touch of Yogurt Shampoo". The consumer behavior in light of this product failed because this product is not attractive to consumers. People don't like the idea behind washing hair the yogurt. On the website it said that people who bought this product mistakenly ate it and got very illdd afterward. In my point of view, I wouldn't buy this product either because I don't like the way how they package this shampoo. I don't think is a good idea to put a how pink typography next to a green graphic.The color of the product itself doesn't look good either. Maybe if they redesign the bottle it will be better.

Post # 8 Rose Petal Cottage

       In the Hasbro's Rose Petal Cottage commercial, it is mainly talked about how the two little girls does house chores using the toy. Such as bake cupcakes, clean dishes, and taking care of the baby. It even says in the background music that it is their dream to take care of the house. Also the colors used in this commercial are very bright and also considers girls' colors such as pink, purple , and yellow. This commercial also represent that woman should do all this chores at home, and they try to let the young girls practice at a younger age too.

       What I think it could help this commercial is that they could include a boy in the commercial as well, they can do thing together, such as bake the cupcake together. And for the background music, a boy and a girl can also sing together. And for the background colors, they can use some neutral colors such a green. And even more, they can even make this commercial out side the house, such as in the back yard or at a park playing together.

Post #9 Environmental campaign - Surfrider Foundation

The Surfrider Foundation USA is a grassroots non-profit environmental organization that works to protect and preserve the world's oceans, waves and beaches. They have many chapter all over the US and also worldwide. One of the campaign from them is the "surf rider's Oahu chapter helps pass smoking ban. Their goal is to help Oahu to be a Tobacco Free Hawaii. After they had months of lobbying, the City council voted to pass Bill 25 on July 10, 2013. Therefore Oahu will become the second county in Hawaii to ban smoking in the public parks and beaches.
Some of the digital technologies they used for this campaign includes Facebook, Twitter, RSS, and Youtube.