Tuesday, March 17, 2015

Post #10 Consumer Behavior

The example I am using here is the "Clairol's Touch of Yogurt Shampoo". The consumer behavior in light of this product failed because this product is not attractive to consumers. People don't like the idea behind washing hair the yogurt. On the website it said that people who bought this product mistakenly ate it and got very illdd afterward. In my point of view, I wouldn't buy this product either because I don't like the way how they package this shampoo. I don't think is a good idea to put a how pink typography next to a green graphic.The color of the product itself doesn't look good either. Maybe if they redesign the bottle it will be better.

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