Post #11 Consumer Behavior: Definitions

According to the marketing teacher.com, Consumer behavior is the study of consumers and the process they use to chose, use (consume), and dispose of products and services. It also incorporates many ideas from psychology, biology, and chemistry.

The list of consumer behavior should be :

• provide value and customer satisfaction
• effectively target customers
• enhance the value of the company 
• improve products and services
• creates a competitive advantage 
• understand how customers view their products versus their competitor' products 
• expand the knowledge base in the field of marketing
• apply marketing strategies toward a positive affect on society 

Post #10 Consumer Behavior

The example I am using here is the "Clairol's Touch of Yogurt Shampoo". The consumer behavior in light of this product failed because this product is not attractive to consumers. People don't like the idea behind washing hair the yogurt. On the website it said that people who bought this product mistakenly ate it and got very illdd afterward. In my point of view, I wouldn't buy this product either because I don't like the way how they package this shampoo. I don't think is a good idea to put a how pink typography next to a green graphic.The color of the product itself doesn't look good either. Maybe if they redesign the bottle it will be better.

Post # 8 Rose Petal Cottage

       In the Hasbro's Rose Petal Cottage commercial, it is mainly talked about how the two little girls does house chores using the toy. Such as bake cupcakes, clean dishes, and taking care of the baby. It even says in the background music that it is their dream to take care of the house. Also the colors used in this commercial are very bright and also considers girls' colors such as pink, purple , and yellow. This commercial also represent that woman should do all this chores at home, and they try to let the young girls practice at a younger age too.

       What I think it could help this commercial is that they could include a boy in the commercial as well, they can do thing together, such as bake the cupcake together. And for the background music, a boy and a girl can also sing together. And for the background colors, they can use some neutral colors such a green. And even more, they can even make this commercial out side the house, such as in the back yard or at a park playing together.

Post #9 Environmental campaign - Surfrider Foundation

The Surfrider Foundation USA is a grassroots non-profit environmental organization that works to protect and preserve the world's oceans, waves and beaches. They have many chapter all over the US and also worldwide. One of the campaign from them is the "surf rider's Oahu chapter helps pass smoking ban. Their goal is to help Oahu to be a Tobacco Free Hawaii. After they had months of lobbying, the City council voted to pass Bill 25 on July 10, 2013. Therefore Oahu will become the second county in Hawaii to ban smoking in the public parks and beaches.
Some of the digital technologies they used for this campaign includes Facebook, Twitter, RSS, and Youtube.

Post # 7 Gender Stereotyping

"I don't know what it is about food your mother makes for you, especially when it's something that anyone can make - pancakes, meat loaf, tuna salad - but it carries a certain taste of memory” by Mitch Albom. Like what Mitch said, in the Chinese culture, woman or mom is the one who do everything at home such as cooking, taking care of the kids, and do laundry. I think it might still happens in the American culture as well. Although my dad cooks sometimes at home, but he will never do laundry at home. I think this is a idea spread all over the Chinese culture thousands of year ago, that the woman should take care of the house. I think is even worse nowadays because woman does double job now, because they have to go to work and when they go home they need to cook, take care of the kids and do all the house chores. like what it said on the ad "tough detergent for tough moms" It is indeed that moms are tough on the inside and outside. But on the other hand I still  think it would be better if husbands and wives should divided the job in the house equally instead. 

post # 6 "Listen to your heart" - racial and gender diversity

1. The movie I chose is called "Listen to your heart". In this movie it does reflect racial and gender diversity because in this movie the main character are a deaf girl and a caucasian boy and he has a black guy friend. This show a big variety of racial and gender diversity. In the movie the caucasian boy and the black boy worked together at a restaurant and they are best friends. At the end the caucasian guy had cancer and he told the black boy that they are brothers. and because the movie was cast in New York, there are people from other places too in this movie.
This kind of diversity is important in media because when they make a movie like that, there will be no gap between people. It will concoct every culture and every race together as a whole. They will bring peace and love to the world. And there not be complaints also. It will be fair for everybody and create equality.

2. I don't think there is really social or gender stereotypes present in the movie but there is a problem because the caucasian works at the restaurant and is not rich, so the main actress' mom doesn't want them to be together. There were also problem when the deaf girl went to school, her classmate looked down on her because she can't hear. The element that prevent being stereotypical is that they made the black guy and the white guy be best friends. And the white guy loves music but he is dating a deaf girl. In this case, there is no barrier between different relationships. On the other hand, it might be stereotyped by not putting the black guys photo on the poster, instead everyone who are on the poster is white.

Post # 5 Racial Stereotyping

       First of all, I don't think racially stereotype for advertising purposes is ever right, because we should treat everyone to be equal. Especial commercials are everywhere in the world. and nowadays people can get access to the internet everywhere at home , or on phones, iPad, laptops. And it will make impact for people's mind. Therefore I believe is never right to racially stereotype for any advertising purposes. The world need peace and love not racially stereotype.

       I don't think racism in advertising a thing of the past because there are still some ad shows racism. I have include a photo that show the racism because in the ad, the "white" man is standing and the rest of the "black" man are bowing down to him.

       Lastly, I do think advertisers have ethical responsibilities because like what I said advertising are everywhere. when we want to show some thing on the internet it is the advertisers's responsibility to not be racism. They should create equality in the advertisement for everyone who lives on the planet.

post # 4 Semiotics: Print, TV & Outdoor Ad's

Print Ad: Coca Cola open happiness

Denotation:

• Red cola cola bottle on the right side
• "Open happiness" next to the red bottle
• Coca cola caps in 4 sizes on the left size

Connotation:

• The coca cola bottle on the right is red with the logo on it so it attracts the views eye
• all the different sizes caps spread on the left side express the idea of happiness 
• the word "open happiness" in the middle is straight to the point 

TV ad: Apple- iPhone 6 and iPhone 6 plus

Denotation:

• White Background 
• Gold iPhone 6 holding with the left hand on the left side
• Black iPhone 6 plus holding with the right hand not the right hand
• simple background music
• Shows different functions within the phone 
• Comparison between iPhone 6 and plus for the video 
• "Bigger than bigger"
• "iPhone 6"in the middle and "coming soon content from iTunes on the bottom 
• Apple logo at the end 

Connotation:

• For most of the Apple advertisement, they like to use white background, so the white background use here represent apple
• they have both iPhone 6 and iPhone 6 plus showing at the same time, so people can see their differences 
• when showing the different functions, it give people a general view of how it will work when they purchase the product 
• By showing the bigger than bigger and the logo at they end it can emphasis people the simplicity behind apple products

Outdoor ad: McDonald's 

Denotation:

• 2 bus station booth 
• both booth with McDonald's logo with a red background
• the booth on the left shows 200 m with an right arrow 
• the booth on the right shows 197 m with an right arrow 

Connotation:

• red background with yellow m McDonald's logo represent McDonald
• the 200 m and 197 m show the distance to McDonald
• the right arrow shows that they need to turn to the right side for the McDonald 

                                                                           

Post #3 Super Bowl

I haven't heard anything about Super Bowl before I came to the United States, and since I am not very interested in any of the sports I didn't really care about Super Bowl. But on the Super Bowl day, no matter where I go, whether at the restaurant or car wash the game is on the TV. And also my friends will organized big parties to watch the Super Bowl together. 

Since I am not very interested for the game, the mass advertisings for the Super Bowl game really attracts my attention. My favorite commercial for the Super Bowl is from McDonald. The "McDonald's: Super Bowl XLIX Pay With Lovin" really grab my attention. I like the way how they did for the ad, is that when they just call someone and tell them that they love whoever they called, they will get a free meal. I believe this is a good way to express love for one another. And of course when people are watching the game, they would eat some thing. and they can just share their love and get a free meal, every body should do that for the Super Bowl game. To me is like when someone love a game so much, they must love someone more than the game. The person they love should be the priority to them, not the game.

 

Post #2 My favorite Advertising agency

After search about some of the advertising agencies that are located in the San Francisco bay area. My favorite agency would be the Propane Studio. From the list of the top 10 digital agencies in San Francisco, Propane Studio ranked # 3 and titled "The Agency that's Fire Up", the agency started since 2003 and most recently worked with Hitachi, Kaiser Permanente, Macy's, Pandora, and Volkswagon. And according to the website, it says that " Propane is an agency that sees brands as an interactive "ecosystem" of experiences and aims to change the way people connect with those brands." They are also looking for relationships with the client as well. I like this agency because I liked the way how they present things, and how they want to be ecosystem. These photos on the bottom show how they have worked for Macy's. I like the color they have used and they way they designed the bus and the website, it just grabs the viewer's attention so well. Everything went well also because their campaign is "centered on a web-based reality series that follows young musicians looking to get their start in the music industry."It definitely attracts younger musicians attention.

Post #1 why I am interested in advertising

         I am interested in advertising because I am a graphic design major student, I think advertising and graphic designer work close with one another. One of my hobbies is to collect magazines from different companies. One of my favorite magazine is the "Ella", and I am most interested in the fashion field. Every time when I read the magazine, all the different ad for so many different companies just attract my eyes so much, and they just pleased my eyes by reading through it. One of my dreams growing up is to work at a advertising agency to create magazines that would please other readers and sell them the best products. I hope that I can achieve my dream by using the skill I have learned from my graphic classes and photography classes to work at an advertising agency.
         One of my favorite ad is from Marc Jacob's ad, because I love how simple the ad is but on the other hand the color on the clothes just give a little playful feeling the ad. I like this ad also because from my point of view, I like to design and photograph simple designs and photos, so this ad really caught my attention. I also like how the colors works perfect for the ad.